character·quilt
Three brands.
One brain.
How ABC Fitness, Glofox, and Trainerize ship high-volume demand-gen on a weekly cadence — campaigns, content, video, deployment, reporting — across three brands without mix-ups.
character·quilt
The internal queue was the bottleneck.
The brand brain holds the line.
ABC Fitness runs three distinct brands — ABC Fitness, Glofox, and Trainerize — each with its own positioning, audience, and visual language, all expected to ship demand-gen at the same cadence.
The internal content queue was the bottleneck: urgent campaigns waited weeks for design, blog banners and email headers piled up, and a brand-new SMB demand-gen unit had zero historical performance data to plan against.
- Urgent campaigns waiting weeks in the design queue
- Blog banners and email headers piling up
- New SMB demand-gen unit with no historical baseline
- Marketo program setup eating Markus's bandwidth
character·quilt
One brief. Three on-brand outputs.
Same approved brief routes through three brand brains — ABC's, Glofox's, Trainerize's — and comes out matched to each brand's voice, palette, and audience. No mix-ups.
character·quilt
Campaigns shipped
on a weekly cadence.
Four parallel demand-gen plays already shipping — the kind of multi-stage builds that used to take a marketing-ops team a sprint to assemble.
End-of-Year + NetNew acquisition
Briefs approved, assets delivered against a Monday deadline. Agent updated old content (pandemic-era references) with CMS-ready edits that drop straight into Marketo and WordPress without manual rewriting.
MindBody competitor campaign
Savage-toned creative for SMB studios (“MindBoggle” for paid). List built by scraping the MindBody marketplace, filtered to SMBs with <4 locations, enriched with a custom intent score from job postings + social.
Webinar program builds W1→W7
Multi-stage webinar campaigns with attended/missed branching and prospect/customer variants — the same structure that used to take a marketing-ops team a sprint. Every audience state, handled.
A/B testing the baseline
SMB demand gen had no historical performance data — so every campaign ships two email variants: A in ABC's current voice, B built on CQ's data-backed best practices. A rolling performance baseline the team didn't have before.
character·quilt
Ebooks, blogs, banners, video
pulled out of the internal queue.
Blog banners + email headers on demand
The kind of asset that used to sit in the internal queue for a week is now turned around in hours — generated on-brand from a request in the portal.
A week → hours.
Social design system
Trained on ABC's signature shapes and graphic elements — outputs match the existing Instagram and YouTube content rather than reading as generic AI design.
Reads like ABC, not like AI.
Video — raw footage in, polished out
Nick's product walkthrough is the first test — taking raw video at any length plus screen recordings and photos for pop-ups, returning a final edit ready for distribution. No waiting on the internal video team.
character·quilt
From asset hand-off to live program, automatic.
Markus's bottleneck — program setup, email creation, smart-list targeting, sending cadences — offloaded to the Deployment Agent. It learns ABC's specific Marketo conventions by analyzing past campaigns.
Safe by design — nothing auto-deploys
Every campaign requires manual approval before going live. Programs are self-contained and can be torn down and rebuilt instantly from feedback — so iteration is fast and nothing breaks ABC's main instance.
Approve. Or rebuild. Both in minutes.
SSO-aware access
ABC's IT is provisioning an abcfitness.com user account for the agent so it can authenticate through SSO into the main workspace — keeping tracking and automations intact rather than running through the partitioned API workspace.
SSO in. Same tracking. Same instance.
character·quilt
The roadmap that
replaces three other tools.
Drillable dashboards, live chat-based data exploration, and intent scraping — all on top of the same engine that ships the campaigns.
Looker integration for actionable dashboards
Solves the DemandGen team's pain that current reports are static — you see an MQL count, you can't click into the underlying leads. CQ + Looker dashboards make every metric drillable — and route around the Claude credit limits the team was hitting.
Chat-based live data exploration
Long-term, replaces static dashboards entirely. Kaeli asks “show me the three MQLs from this campaign” and gets the list back live — no dashboard build, no maintenance.
Intent-signal scraping
New capability scoped on the May 7 sync — scrape the web for buyer-intent keywords like “gym management software” and surface in-market accounts.
The Sixth Sense play, built into the same engine.
Three line-items, one engine
Sixth Sense (intent), a Looker dashboard build cycle, and the Claude-credit firehose the team was using to glue them together — all collapsed into one workflow.
character·quilt
Three brands, one brain,
no mix-ups.
Tagged, foldered, and learning each brand's voice separately — plus the workflow improvements already in production.
Tagged + foldered by brand
ABC Fitness, Glofox, and Trainerize each get their own organizing layer — folders for projects, tags for cross-cuts — so demand gen and content can both find what they need without one brand bleeding into another's campaign.
Brand-specific design brains under one umbrella
Each brand's visual identity lives in its own design brain so the AI generates Glofox content in Glofox's voice and ABC's in ABC's — while still sharing the infrastructure underneath.
Self-service campaign config
The ‘ABC agent’ configuration file is exposed in plain English — Kaeli defines campaign types once (“Webinar Campaign” = script + PowerPoint + 4 emails + landing page) and the agent generates the full asset list automatically every time. No more typing the same asset list per campaign.
Knowledge Base in-portal
Replaces the original Google Drive folder hand-off. Product, content, and demand gen teams now upload directly to the Knowledge Base tab and the brain ingests immediately.
character·quilt
The stack ABC already runs on.
No migration. SSO into the main Marketo workspace. Agents operate ABC's existing stack — publish where the team already publishes, report where the team already reports.
Programs, SmartCampaigns, smart lists, sends. Agent builds in ABC's conventions — Markus approves, then live.
EOY + NetNew creative drops as CMS-ready edits — no manual rewrite of pandemic-era copy.
Drillable dashboards built and maintained by the agent — routes around the team's Claude credit limits.
Wellness ebooks deliver as PDFs + editable Canva files so the content team can extend without coming back.
IT-provisioned account for the agent — SSO into the main instance, tracking and automations intact.
Replaces the Google Drive hand-off — product, content, and demand gen upload, the brain ingests immediately.
People