character·quilt
From brief to live
in days, not weeks.
How CharacterQuilt now ships across every one of Emplifi's bottlenecks — Marketo campaigns, interactive tours, account-level ABM, and the reporting layer that sits above them. 50+ projects, one engine.
character·quilt
Strategy was never the bottleneck.
Production was.
Emplifi runs a global, multi-channel marketing org — Marketo, Salesforce, WordPress, a Fortune-500 ABM motion, BDRs across regions, a deep product with dozens of feature stories to tell.
The bottleneck was never strategy. It was the weeks between an approved brief and a campaign actually live — the static product tours, the ABM packages that would have eaten a designer's quarter, the report queries that took 30 minutes to come back.
- Weeks between approved brief and live Marketo campaign
- Product tours: static, manually authored, never personalized
- ABM packages — each one a designer's quarter
- BDRs hopping ChatGPT tabs for account research
character·quilt
One PMM brief. Four launch-ready outputs.
Michael's Master Enablement framework, now being built: one approved master cascades into a three-column AE PDF, a clickable tour, a 90-second MP4 — and infinite ABM variants on top.
character·quilt
Marketo + WordPress
at production scale.
Four parallel programs already shipping — the multi-market rollouts that normally eat a marketing-ops team's quarter, compressed into days.
Peak Season CX Nurture, fully rebuilt
Took a stalled Flexible LP migration, cleaned up the email program to Victoria's templates, restructured one-off sends into SmartCampaign architecture, merged nurture sequences. Blocked → launch-ready.
Report Promotion — localized at scale
45 mailbox sub-programs built out: 3 emails × 3 audience tracks × 5 languages, with territory-segmented smart lists. The multi-market rollout that normally eats a marketing-ops team's quarter.
Webinar Series — every segment covered
15 sub-programs spanning W1 through W7, with R&R / Non-R&R / Prospect variants and attended/missed branching for the April 21 and May 12 webinars. Every audience state, handled.
Consumer Authenticity — live in portal
Consumer Report landing page (full page, all images localized), 26 organic social graphics at 1080×1350, full Marketo email program. End-to-end against the approved brief.
character·quilt
Beating Navattic
at their own game.
Master Enablement Tour framework
The structure Michael proposed, now being built: one PMM brief becomes a three-column AE talk-track PDF, a clickable tour, and a 90-second MP4 — all from one approved master.
Brand control at the top, infinite personalization at the bottom.
AutoZone demo — real app, real personalization
Cloned Emplifi's actual HTML/CSS (no screenshot shortcuts), swapped in AutoZone's real follower counts, handles, and content, and stitched 8 feature demos into 2 full persona walkthroughs.
Every asset editable for the next prospect in minutes.
Why this beats Navattic
Unlike Navattic: no manual authoring, generated en-masse, personalized per prospect. AEs leave the room with a working tour, not a screenshot kit.
character·quilt
Must-win accounts turned into actual wins.
Decks, infographics, battlecards, videos, tours — the complete bundle an AE can deploy when the AI does the heavy lifting. Replaces hours of ChatGPT-hopping with one workflow.
BDR account enhancement at scale
Load-tested to thousands of concurrent account-research runs. A BDR hands over 100 target accounts and gets back MGM-caliber intel on each — replacing hours of ChatGPT-hopping with one workflow.
100 accounts in → 100 packages out.
Fortune-500 personalization via UI-driven Nux
The new UI-driven integration lets a CQ agent log into Nux with a user account and send hyper-personalized emails to ~450 Fortune 500 accounts — bypassing Nux's missing API and saving 30 BDRs from manual copy-paste.
No API needed. UI-driven, hands-off.
character·quilt
From scattered dashboards
to clear takeaways.
Marketo + Salesforce pulled into one consolidated view — the 'this is exhausted, pivot' vs. 'this is emerging, double down' layer that's been missing.
Marketing performance intelligence
Marketo and Salesforce in one consolidated view so campaign managers actually know what's working: which campaign types drive MQLs, which drive pipeline, which drive revenue, which personas and industries resonate.
Live-wire agent for instant reporting
The 30-minute task-mode loop on complex queries, replaced with a live-wire mode — Susan asks, the agent answers in seconds, debugging happens in real time.
The board-deck blocker, gone.
Email + persona reporting that writes back
Performance reports Victoria can actually use, plus a persona segmentation report that doesn't just analyze — it can push the smart-list updates back into Marketo on approval.
Suggestive campaigns
With the analysis engine in place, the next step: the agent proposes campaign ideas on a weekly or monthly cadence, the team accepts or rejects. The 'AI VP of Marketing' — built on Emplifi's own data.
character·quilt
Putting the soul
back into AI-generated assets.
Designers keep creative control. AEs get speed. Brand stays intact — visuals you can't strip the logo off and mistake for someone else's.
Deck generation v2
Moved past the locked-template aesthetic to flexible, on-brand layouts with Figma as the editing surface. Designers keep their creative control, AEs get speed, brand stays intact.
Infographic design system
Cracked the problem of generic AI infographics. Already at ~80% brand fidelity; with Nikki's source files in hand, heading to 100% — visuals you can't strip the logo off and mistake.
Site-wide messaging refresh
The agent audited Emplifi's site for where new messaging should land. Next up: the deployment agent pushes those updates across WordPress en masse — a week of manual edits compressed into a single workflow.
Competitive battlecards
Auto-refreshed battlecards drawing from Salesforce opportunity data, deep research, and field notes — so reps are never pulling from a Google Slides file last updated six months ago.
Jira as source of truth
UI-driven Jira integration keeps campaign management in the tool the team already lives in — the agent creates and updates tickets directly, no parallel PM system to maintain.
character·quilt
The stack Emplifi already runs on.
No migration. No new tools to learn. Agents operate Emplifi's existing stack — read for analytics, deploy for publishing, UI-driven where APIs are missing.
Templates, SmartCampaigns, nurture sequences, ABM sends — built in portal, live in Marketo.
Pipeline, opp stage, contact signals — plus the writeback layer for performance reporting.
Site-wide messaging refresh, Consumer Report LP, localized landing pages — deploy agent pushes en masse.
Agent logs in with a user account, sends hyper-personalized emails to ~450 F500 prospects. Saves 30 BDRs.
UI-driven integration. Agent creates/updates tickets directly — no parallel PM tool to maintain.
Deck-gen v2's editing surface — designers keep creative control, AEs hit go from the same file.
Projects